We do the homework before you shop. Every pick goes through the same six checks, every rule is written down and published, and we're bringing on a paediatric dietitian to check the lot. This page is the whole method. No black box, no fine print.
Ingredients, sugar, salt and fat, from the pack's own label. Each read is saved with its date and never edited, and the pack always wins over the internet.
Yoghurt is judged against yoghurt, never against sausages. A score is earned within its shelf, for the age you picked. There is no single score for all food, because that is not how feeding a small kid works.
Honey under 12 months, choking risks. A safety fail always shows you its plain reason. And if we cannot verify a product's nutrition panel, it is not scored at all, and we say so.
The same yoghurt gets a different answer at 8 months and at 3 years, because the rules change with the age band, not the food.
We are bringing on an Accredited Practising Dietitian to join us, so Pipling combines clear, independent information with trusted professional expertise. Every threshold, every safety line, every category will carry their sign-off, and nothing changes quietly once it is signed.
Recipes and labels change. Our checks watch for changes every month, the maker's own label gets re-read at least every season, and if a product changes or parents report a problem, it comes off the list while we look again.
A worked example, a plain full-fat yoghurt. The little buttons swap the view; the same container appears on every product page, so it reads the same everywhere.
The shape of it: every judged nutrient is a spoke, the dashed ring is our line for the age, and outside the ring is always the good side. A plain yoghurt fills the web; a dessert cup collapses inward.
The rules are dials, set for each age band. Fat is the clearest example.
First foods. A reduced fat yoghurt is excluded at this age, not just ranked lower.
Full fat ranks higher, and added sugar stays excluded.
From age two, reduced fat is fine. Sugar becomes the thing that decides.
So we find it by reading the ingredients list against our signed list of sugar names, from cane sugar to rice malt syrup. If a new name appears, we add it and re-check.
Before a pick goes live, a person checks the physical pack. If the pack and our data disagree, the pack wins and the data is fixed. Every page tells you where its label data came from and when.
A product with a missing or unverified nutrition panel is not recommended, and we tell you that is why.
Each recommendation carries the exact rule version and data version that produced it, and every reason you see traces to one named rule. Ask us about any pick, in six months if you like, and we can show you the exact rule that fired and the same answer it gives.
No placement, no sponsorship, no free samples. If that ever changes, Pipling has failed and you should delete it.
That conversation belongs with your GP or child health nurse.
The rules are written sentences a person can read, not a model no one can question.
If the label says it is there, we say it is there, even when our other data disagrees.
A birth month and any allergy flags. Never a name, never a photo, never a full date of birth.
This seat belongs to a paediatric dietitian.
We are bringing on an Accredited Practising Dietitian to review every rule behind every score: each threshold, each safety line, each age setting. When they sign, their name and face live right here, so you always know exactly who holds the bar. Until then we say it straight: the rules are ours, written down and published for anyone to read.